Rob Layer

Board Vice President

Rob Layer is a Brand Marketing Strategist with 15 years of experience building brands and creating authentic stories within the outdoor, lifestyle, retail, and consumer goods categories.

Why Are You Passionate About Trails and Serving WTF?

"The new “normal” in our lives requires more screen time than ever before. Whether it’s a run, ride or hike with the family our trails offer the best opportunity to “disconnect” and refresh. It’s during these moments that I feel the most present and connected to the real world."